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Senior program manager for Maternal and Infant Health Equity focuses on doula services.

People of Promise: Nicole Evans Brings Passion and Focus to Improving Health Care Outcomes for Mothers and Babies

Blue Shield Promise Health Plan supports career pipelines that provide hands-on training to prepare for careers in community health.

Maria’s Story: Honoring Her Son’s Memory by Pursuing Her Dream of a Career in Health Care

Blue Shield Promise and Rady Children’s Hospital host neighborhood workshops

“Community Doc Talks” Promote Positive Connections for San Diego Parents and Pediatricians

San Diego’s East County residents now have a more convenient and accessible option to address their urgent medical needs without going to the Emergency Department of a hospital. That’s because a $1 million grant from Blue Shield of California Promise...

El Cajon Urgent and Cardiac Center Opens in San Diego

People of Promise: Nicole Evans Brings Passion and Focus to Improving Health Care Outcomes for Mothers and Babies

September 1, 2023

Maria’s Story: Honoring Her Son’s Memory by Pursuing Her Dream of a Career in Health Care

August 28, 2023

“Community Doc Talks” Promote Positive Connections for San Diego Parents and Pediatricians

July 24, 2023

El Cajon Urgent and Cardiac Center Opens in San Diego

July 13, 2023

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People of Promise: Nicole Evans Brings Passion and Focus to Improving Health Care Outcomes for Mothers and Babies

September 1, 2023

Maria’s Story: Honoring Her Son’s Memory by Pursuing Her Dream of a Career in Health Care

August 28, 2023

Blue Shield of California Unveils First-of-its-Kind Model to Transform Prescription Drug Care; Save up to $500 Million on Medications Annually

August 17, 2023

Joel’s Story: UC Berkeley Student says Blue Shield Fellowship is Helping Turn His Trauma into a Career

August 2, 2023

“Community Doc Talks” Promote Positive Connections for San Diego Parents and Pediatricians

July 24, 2023

Women Transforming Health Care: Jackie Ejuwa

July 18, 2023

L.A. Care and Blue Shield Promise to Give Away Nearly 17,000 Backpacks with School Supplies at Back-to-School Resource Fairs Across Los Angeles County

July 14, 2023

El Cajon Urgent and Cardiac Center Opens in San Diego

July 13, 2023

Two Words, a Set of Reins, and a Therapy Horse Transform Lives of Disabled Children and Adults

June 27, 2023

Blue Shield of California Joins Blue Cross Blue Shield Association in Supporting Boys & Girls Clubs of America to Address Youth Mental Health Crisis

June 22, 2023

Blue Shield of California Promise Health Plan is led by healthcare professionals with a “members-first” philosophy and is committed to building a quality network of providers and partnering with community organizations for its members.

Meet Our Leadership

A message from Kristen Cerf

Kristen Cerf

President and CEO, Blue Shield of California Promise Health Plan

Dr. James Cruz

Chief Medical Officer, Blue Shield of California Promise Health Plan

Sandra Rose

Senior Director, Community and Provider Engagement, Blue Shield of California Promise Health Plan

Senior program manager for Maternal and Infant Health Equity focuses on doula services.

People of Promise: Nicole Evans Brings Passion and Focus to Improving Health Care Outcomes for Mothers and Babies

Blue Shield Promise Health Plan supports career pipelines that provide hands-on training to prepare for careers in community health.

Maria’s Story: Honoring Her Son’s Memory by Pursuing Her Dream of a Career in Health Care

Blue Shield Promise and Rady Children’s Hospital host neighborhood workshops

“Community Doc Talks” Promote Positive Connections for San Diego Parents and Pediatricians

San Diego’s East County residents now have a more convenient and accessible option to address their urgent medical needs without going to the Emergency Department of a hospital. That’s because a $1 million grant from Blue Shield of California Promise...

El Cajon Urgent and Cardiac Center Opens in San Diego

People of Promise: Nicole Evans Brings Passion and Focus to Improving Health Care Outcomes for Mothers and Babies

Maria’s Story: Honoring Her Son’s Memory by Pursuing Her Dream of a Career in Health Care

“Community Doc Talks” Promote Positive Connections for San Diego Parents and Pediatricians

El Cajon Urgent and Cardiac Center Opens in San Diego

Latest News

People of Promise: Nicole Evans Brings Passion and Focus to Improving Health Care Outcomes for Mothers and Babies

Maria’s Story: Honoring Her Son’s Memory by Pursuing Her Dream of a Career in Health Care

Blue Shield of California Unveils First-of-its-Kind Model to Transform Prescription Drug Care; Save up to $500 Million on Medications Annually

Joel’s Story: UC Berkeley Student says Blue Shield Fellowship is Helping Turn His Trauma into a Career

“Community Doc Talks” Promote Positive Connections for San Diego Parents and Pediatricians

Women Transforming Health Care: Jackie Ejuwa

L.A. Care and Blue Shield Promise to Give Away Nearly 17,000 Backpacks with School Supplies at Back-to-School Resource Fairs Across Los Angeles County

El Cajon Urgent and Cardiac Center Opens in San Diego

Two Words, a Set of Reins, and a Therapy Horse Transform Lives of Disabled Children and Adults

Blue Shield of California Joins Blue Cross Blue Shield Association in Supporting Boys & Girls Clubs of America to Address Youth Mental Health Crisis

Who We Are

Kristen Cerf

Dr. James Cruz

Sandra Rose

Our Community

Behavioral Health

Community Resource Centers

In the News

Senior program manager for Maternal and Infant Health Equity focuses on doula services.

People of Promise: Nicole Evans Brings Passion and Focus to Improving Health Care Outcomes for Mothers and Babies

Blue Shield Promise Health Plan supports career pipelines that provide hands-on training to prepare for careers in community health.

Maria’s Story: Honoring Her Son’s Memory by Pursuing Her Dream of a Career in Health Care

Blue Shield Promise and Rady Children’s Hospital host neighborhood workshops

“Community Doc Talks” Promote Positive Connections for San Diego Parents and Pediatricians

San Diego’s East County residents now have a more convenient and accessible option to address their urgent medical needs without going to the Emergency Department of a hospital. That’s because a $1 million grant from Blue Shield of California Promise...

El Cajon Urgent and Cardiac Center Opens in San Diego

People of Promise: Nicole Evans Brings Passion and Focus to Improving Health Care Outcomes for Mothers and Babies

Maria’s Story: Honoring Her Son’s Memory by Pursuing Her Dream of a Career in Health Care

“Community Doc Talks” Promote Positive Connections for San Diego Parents and Pediatricians

El Cajon Urgent and Cardiac Center Opens in San Diego

Latest News

Who We Are

Kristen Cerf

Dr. James Cruz

Sandra Rose

Our Community

Behavioral Health

Community Resource Centers

In the News

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